Director of Corporate Analytics
JOB SUMMARY
Monitors and conducts analysis with a focus on experimental design, assessment, execution, measurement of current programs, evaluation or proposed programs, behavioral analysis, data mining, customer segmentation, predictive modeling, performance management, and other relevant statistical analyses.
Serves as an internal consultant in identifying opportunities to improve decision making through the application of analytical concepts and techniques. Utilizes project management techniques to insure their accurate and timely completion.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Directs and coordinates data mining efforts to provide customer profiling, behavioral analysis, operations analysis, targeting and segmentation as needed in support of various business initiatives.
- Directs and coordinates business analyses that support management decision-making relative to client marketing.
- Develops and maintains client relationships in order to understand the business and to provide analytical leadership.
- Consults with internal clients to understand proposed programs. Conducts appropriate analyses to estimate program impacts.
- Consults with internal clients to understand how each program will be executed with the customer. Identifies issues that may affect program measurement. Provides appropriate leadership to support program execution.
- Directs and coordinates the development of detailed measurement and analysis plans, including experimental design, data needed, task lists, and timing for each project. Collaborates to ensure program business case metrics and assumptions are in line with measurement plans.
- Directs and coordinates the execution of measurement and analysis plans, providing accurate and comprehensive analyses of consumer response to programs, as well as revenue and profitability impacts, key findings and recommendations.
- Identifies needs for future analysis and modeling support. Anticipates data requirements and ensures required data is available to support current and future analysis.
- Monitors and ensures that appropriate techniques are applied to develop models that support marketing and operation efforts as well as business decisions.
- Utilizes model results to recommend appropriate targets for marketing campaigns and operations programs. Implements scoring algorithms. Tracks model performance.
- Directs and coordinates efforts to design and create usable data models. Recommends new strategies for promotions and pricing.
- Other duties as assigned.
WORK ENVIRONMENT
- Work Environment: Casual
- Special Physical Requirements: N/A
- Travel: N/A
QUALIFICATIONS
Minimum Requirements
EDUCATION
Master’s degree in Statistics, Mathematics, Economics, Operations Research, or other related field or an equivalent combination of education and experience.
EXPERIENCE
- A minimum of seven to ten years model development, statistical methodologies, or quantitative analysis experience to include leading projects and/or supervisory experience.
- Knowledge of principles and techniques of statistics.
- Knowledge of statistical modeling principles, practices and techniques.
- Knowledge of principles, practices and techniques of database marketing.
- Knowledge of project management principles, practices and techniques.
- Knowledge of effective management and supervisory principles, practices and techniques.
- Demonstrated ability to provide analytical leadership for large research projects.
- Proficiency in SAS with an emphasis on statistical analysis, programming, data manipulation and data quality management skills.
- Strong statistical and quantitative analysis skills.
- Demonstrated critical conceptual and intellectual skills.
- Ability to use a systematic approach in solving problems through analysis and evaluation of alternative solutions.
- Effective oral, written and interpersonal communication skills.
- Ability to handle multiple tasks and projects simultaneously.
- Demonstrated organizational and planning skills.
- Ability to interact effectively with all levels of the Company.
- Ability to work effectively in a diverse work group
- Ability to work effectively as a member of a team.
PREFERRED QUALIFICATIONS
- A minimum of three years project management experience to include supervisory experience.
- Experience performing business analysis to include use of SAS,. SAS STAT and Enterprise Miner.
- Experience in the application of database marketing principles and practices in the consumer market.
TECHNICAL SKILLS
- Understanding and previous use of a Windows-based computer system.
- Proficiency in MS Word, Excel, and PowerPoint.
- Ability to navigate on the Internet.
MANAGEMENT
- Prior project management and/or supervisory experience.
